Pricing your Pokémon cards to sell in Australia

Price from what cards actually sold for, not what other sellers are hoping for.

Start from recent Australian sales

Look up the exact card, printing and condition, and note the last few Australian sales and the median. If the last sale is well above the median, check whether it was a better copy or a one-off before pricing to match it.

Then look at what's for sale right now. If several copies are already listed below the recent sold prices, buyers will pick those first. Price near the cheapest comparable copy if you want a quick sale, or near the median if you're happy to wait.

Buy It Now or auction?

• Buy It Now suits cards with plenty of recent sales: the price is known, so set it and let buyers find it.
• Auctions suit cards that are hot right now or have few sales to compare with, because buyers set the price. Auctions ending in the evening, Australian time, tend to get more bidders than ones ending overnight.
• Accepting offers helps a listing sell, but remember that buyers can see the asking price, not the real accepted price, of past best-offer sales.

Postage

For cheaper cards, a plain letter in a toploader and card saver keeps postage low. For valuable cards, tracked postage protects both you and the buyer. Either way, say clearly in the listing how it's sent. Buyers compare the total price, so a slightly higher card price with free postage often sells faster than a low price with high postage.

Photos and titles that sell

• Photograph the actual card, front and back, in good light. Add close-ups of any wear.
• Put the name, set and number in the title, for example "Charizard ex 199/165 SV 151 Special Illustration Rare NM". That's exactly what buyers search for.
• State the condition honestly. A buyer who receives a "Near Mint" card that's Lightly Played will ask for a refund.

Check before you post it

Prices move, especially around new sets. Check the price again on the day you list, and again if a card hasn't sold after a week or two.

AusTCGpricer shows the newest Australian sale and the cheapest copy for sale right now on the same screen, so you can see both sides of the market before you set a price.